If you’re a veteran business owner, there’s one secret weapon that you have in your arsenal. A strength that you may not even realize that you have: your veteran status.
Moreover, it’s possible to use a special logo showcasing the fact that you are a veteran-owned business. Use it on your website and in your marketing materials.
In the world of marketing, that logo is known as a “trustmark”. It can help to attract more clients and customers in six different ways:
#1: Keeps potential customers on your website longer
When people first come to your website, you only have a handful of seconds to attract their attention. And convince them to stay. That’s why the veteran-owned business logo can be so important if you place it on your website. It’s a way of demonstrating trust and credibility.
People will want to know more about you. And, as a result, people will be more willing to spend time on your website.
#2: Builds trust around your brand
The veteran community is a strong one. It’s important to tap into those feelings of patriotism and respect for the armed services. If given a choice. Between a generic, run-of-the-mill company and a veteran-owned company. Which one do you think will get the business?
And it goes deeper than that.
The veteran-owned business logo is what marketers also refer to as “social proof“. There are various ways to demonstrate social proof online. Such as testimonials, customer reviews, and endorsements from well-known or respected individuals.
Your logo is, in a sense, an endorsement and a testimonial. It is “social proof” that you are a company that is worth doing business with.
#3: Attracts new contracting opportunities
You can also use your veteran status to uncover new contracting opportunities. You may not realize it, but there are literally thousands of untapped contracting opportunities. All from the U.S. government and agencies that have been earmarked for veteran-owned businesses.
That’s why it’s so important to provide the proof that you are a veteran-owned business. It helps to open up many more opportunities. While there’s no guarantee that you will win one of these contracting opportunities. It definitely tilts the playing field in your favor.
#4: Increases the engagement on your website
Another popular term in the marketing industry is “engagement”. It refers to all the shares, likes and comments that people leave on a blog, website or social media page. The more shares, likes, and comments, the higher is the overall level of engagement.
So, if you identify yourself as a veteran-owned business. You are increasing the likelihood of people interacting with your content. Not only are they spending more time on your website. Checking out the various products and services that are for sale. They are also “liking” your content and sharing it with others.
In the digital world, this sharing activity is very important.
If you think about it, the decision of someone to share your content is a free form of promotion. It’s helping to grow your business through word-of-mouth promotion. When your business shows up in someone’s social feeds, it’s another way to attract new sales opportunities.
Thus, as a veteran small business owner, sharing content is really in your best interests. So ensure that as many people as possible are sharing information about your company and website.
#5: Adds personality and context to your business
Putting a veteran-owned business logo on your website also helps to inject a little personality. Many veteran business owners already opt for branding. Using key symbols of American patriotism. Such as the stars and stripes and the American bald eagle. The veteran-owned business logo helps to reinforce that branding.
By doing so, it adds personality and context to your business. With the online world, “context” is just as important as “content“.
In other words, what’s important is not just the copy on your website (the content). But also all the accompanying details that establish the context of your business.
Many veteran small business owners have a very compelling story of why they launched their business. And how it ties into their former military experience. Adding a veteran-owned business logo helps to provide the context for that story.
In many ways, the logo acts much like all the other visual design elements on your website. It enables customers and prospects to understand not just the “What” but also the “Why” of your business.
#6: Increases conversion rates
At the end of the day, the only way to grow a business is by increasing sales. The higher the sales, the faster you will grow. That’s why it’s so important to think about conversion rates.
A conversion rate is just a simple numerical value that shows how effective you are at transforming visitors into buyers.
If your website attracts 1,000 visitors a day. But only 20 people end up buying something from you when they visit. Then your conversion rate is 2%. That might sound extremely low, but it’s actually fairly average for e-commerce websites.
Adding a veteran-owned business logo is one way to boost your conversion rate. You can picture a potential customer, reaching for their wallet and their credit card.
Do they go ahead with the transaction, or do they abandon their shopping cart and head somewhere else?
Well, with a veteran-owned business logo on the checkout page of your website. You can be assured that they’ll probably go ahead with the transaction. They will have a certain comfort level, knowing that your business is trustworthy.
As you can see, your veteran status can be more than just an abstract concept. It can be a proven way to get more customers and make more money. Placing a logo on your website is a good way to boost engagement, time on page, and conversion rates.
Adding a logo to your brick-and-mortar storefront is a great way to attract walk-in traffic. Helping to build connections with customers. Some of whom might even want to talk to you about your military service. Establishing a common point of reference with them. In turn, making it easier to turn a potential prospect into a final sale.