One of the hottest areas of marketing today is known as “content marketing”. It is important to know how to hire a content marketer. Helping you to create the type of high-quality content that you might expect from a media outlet.
The business reason for content marketing is simple:
People are out there looking for answers to everyday questions. If you’re creating content that can answer those questions – they will follow you.
But how do you go about hiring the best of the best for content marketing?
STEP #1: Understand the different content marketer roles
Knowing how to hire a content marketer starts with understanding what they actually do all day. In many ways, you’re hiring a content production team. So many of the content marketer jobs are actually very similar to those you’d find for a media outlet.
The list of job titles includes:
- Chief Content Officer
- Director of Editorial
- Managing Editor
- Copy Editor
- Graphic Designer
- SEO Specialist
- Brand Journalist
- Video Marketing Manager
- Social Media Manager
- Community Manager
Obviously, you’re running a lean-and-machine small business, so you can’t possibly hire all of these individuals. It’s best if you focus on the most important content marketing role – the managing editor. This is the person who will give shape and substance to your content marketing initiatives.
The managing editor will oversee the design and production of your content. As well as manage a group of writers, freelancers, and researchers.
In a best-case scenario, the managing editor will review all articles or videos before they’re posted online. This is to ensure that they’re in full alignment with your brand.
The bigger your company, the more individuals you can hire. It’s optimal, of course, if the first people you hire are comfortable with several different areas. these areas will include social media, video and SEO optimization.
You can then fill any gaps using freelancers.
STEP #2: Create the right job posting
Next step in learning how to hire a content marketer, is to create a workable job description.
Let’s focus on the role of the managing editor. Since as we’ve already indicated, this is the most important role.
Every job posting will include the following elements:
- Position summary
- Roles and Responsibilities
- Skill requirements
- Education and experience
- Benefits and salary
- About the company
Essentially, you will want to make sure that your content marketer is able to start creating content on Day 1. You’ll definitely want to make sure that they have previous experience. This would include creating content for both online and offline publications.
And, perhaps most importantly, you’ll want to make sure that they have some marketing experience. Even though the job title – managing editor – might sound like a media position, this is very much a marketing role.
You are using content to market your business. And you want to make sure that you are creating the right type of content for the right type of people.
STEP #3: Create the right interview script
Once you’ve created the job posting. It’s time to think about the types of questions that you’ll want to ask during the interview.
One common question that you can use is the following:
“Tell me about a piece of content you have created as part of a company’s marketing initiative”.
This question will ensure that you’re hiring the right type of the person. An individual who’s gifted at content production. And knows how to use that content to help you market your business.
And, of course, you’ll want to make sure that this content marketer is comfortable handling a team of content creators. So you might ask a follow-up question like the following:
“Tell me about your experience managing a content marketing project from beginning to end”.
With this question, you’re able to get a sense of the individual’s managing abilities. They might need to manage a video specialist. Perhaps an SEO specialist and a social media specialist. Not to mention a team of freelance writers.
So they must be comfortable working in a fast-paced, somewhat unstructured environment.
STEP #4: Post the job in the right place
Of course, it’s more than possible just to post the new job on your company’s website. You might also include a brief notice that you have an opening in your newsletter.
Those are all free options, of course.
However, if you’re really going to find the best possible talent, you might need to pay for a job listing. The following are websites where you can post your new content marketing job:
All of these are popular places for people with a content marketing background looking for jobs. So that helps to guarantee you’ll be getting responses from the best possible candidates.
STEP #5: Filter the best candidates
Now you have all the essential pieces in place, giving you insight into how to hire a content marketer.
You have a job listing that’s guaranteed to attract the right candidates. An interview script waiting to go. And you’ve posted the job in exactly the right places.
The only thing that’s left to do is filter the candidates.
As a rule of thumb, you’ll probably want to select a group of 5 to 10 of the best candidates. Then whittle that down to a shortlist of 3 to 5 candidates.
That way, you won’t be spending too much time on the interview process. Allowing you to start your content marketing initiatives as soon as possible.
Now you know how to hire a content marketer. With these five steps, you’ll have a FREE hiring system. Helping you find the best of the best in the world of content marketing.
You’ll have the peace of mind. Knowing that you have someone at the helm who knows what they’re doing. Converting potential leads, and keep existing customers happy.
In the digital era, every company needs to think like a media company. That often starts with hiring the best possible content marketer.